Just to prove that our social media marketing methods work for businesses, we wanted to share a few of our numbers from Google Analytics.

Our number one source of traffic is through referring sites (3rd party social media). Dig a little deeper and you’ll find that Twitter is the number 2 sending site followed up closely by Facebook at number 4.

Still unsure whether our social media promotional methods are ineffective? How did you find us? Good chance is that you came from Twitter or Facebook.  (If not, we’re still very happy to have you here).

Take a look around the site if you haven’t already and at the very least, leave us feedback and tell us what you think we should be doing differently!

Does your band sound similar to another mainstream band with a large fan base? We target those fans and expose them to your music until we get a certain number to opt in an join your fan page. We reach out to thousands, sometimes tens of thousands to get the numbers we promise.

What we charge for such a powerful service will blow your mind!

Learn more here

How are you using Facebook to market your music?

It can be tough to get your video off the ground however. After you create the masterpiece and upload it to YouTube, what do you do next? HypeGenius makes that next step stupidly easy for you so you can sit back and literally watch the results flow in. Take a look here to learn more about how we promote on YouTube and drop us a note if you’re interested in learning more!

HypeGenius has been around for a little over a year now. During this time, we’ve worked with loads of managers, artists and small businesses. We work hard to exceed each and every client’s expectations. So far, we’ve done a heck of a job if we do say so ourselves. But don’t take our word for it! Take a look at our client’s testimonials. They say some pretty exciting things about us, and that’s just one of the reasons why we love them! It’s also why they keep coming back and bringing their friends!

How are you working to expand your music or business? Wouldn’t it be nice to recruit one of the best teams in the industry to help you out? Hit us up if you want to learn more!

I came across this article and decided to share just a little bit of this insight. This post, by Suzanne Lainson, shows that YouTube might not be as apathetic to unauthorized use of music as it is sometimes made out to be. YouTube doesn’t have a perfect system, but it is doing something - trying to give consumers the ability to watch and upload what they want without offending and mistreating those who work so hard to create music. The company is innovating the system, attempting to strike a balance between copyright laws and user creativity.

Users are supposed to get permission from the copyright holder before uploading their videos, but we all know there are a great deal of users out there who do not go that route either because they don’t know any better because they ignored the YouTube instructions, they don’t know how to go about doing so, or they simply think it doesn’t matter. But this does not mean the content will be uploaded without any type of screening. YouTube utilizes a system called Content ID. Each upload is compared to all of the reference files in YouTube’s database. If a match is found, the rights owners are notified and given the opportunity to block or allow the copy to be published. So there is a system in tact on YouTube’s end to protect rights owners. And it’s quite original.

Additionally, YouTube provides the necessary incentive for most rights holders to agree to let their property be used. The exposure one can gain on the site is unbelievable. YouTube offers unmatched opportunities for both rights owners and users.  So let’s cut YouTube a little slack. It could be redesigning licensing, opening doors for creativity and recognition and profits. The system is far from perfect, but there is a system, and little by little it seems to be working itself out.

Of course there are arguments on either side of the spectrum and perhaps I’m just easily impressed by this information.  Check out the link to find out more about this topic. What do you think? Feel free to share your ideas!

Graphic designers come in all shapes in sizes. Most relationships start of as regular friendships. These friends do your graphic design work just to simply help out or as a favor. These individuals are great to start out with but hopefully sooner than later will have to upgrade (no offense to your buddy, we are sure he/she is a great person). Down the road your graphic design needs will increase and having a professional relationship with a graphic designer will be imperative.

So start networking and poke around a bit! See what resources you have at your disposal. You never know, maybe a friend has a talent you weren’t aware of! Here’s to productive friendships!

We tend to use it to update our Twitter, Facebook and MySpace. By linking all your sites together, you can save yourself a ton of time to play more music, write more tunes, and gig more often! Worth checking out!

Phil pointed out the difference between three years ago in the industry in comparison to today. There were over 300 artists three years ago that sold over a million records, while only 22 have gone platinum in the past year. On average, an artist who used to sell 1 million records is now closer to selling 100,000.

As you could probably imagine, this really helped to put things in perspective. For an artist who sold 10 thousand records three years ago, today, they’d be selling closer to the 1000 marker.

Before getting discouraged as an artist, re-evaluate the market place. Then go play live shows, and start licensing your music for the big bucks!

The folks at Strategic Blend really out did themselves! The company really took the time to sit down with us and help craft the perfect website. Their dedication to detail blew all of us away so hats off to them! To celebrate our fantastic make over, HypeGenius will be soon rolling out HUGE promotional discounts. Be sure to explore the site and familiarize yourself. Any feedback would be greatly appreciated. If you haven’t added us on Facebook or Twitter now is the time! Don’t worry we won’t get too upset if you haven’t friended us by now.

Keep up to date with all HypeGenius news! Click the RSS feed on the page and subscribe! As you guys know by now, we blog about relevant industry news, the do and don’ts in the social media world, and anything else you will need to know to take your music career to the next level!

So here’s to the new HypeGenius website! Check back soon for HUGE promotional discounts!

• 1,000 REAL fans – Fans who will watch your every move, purchase every album you release and be true advocates of your music. 1,000 advocates will put you at a place that is easy to grow to 100,000 but will also give you a level of security: If you release a mediocre album, your committed fan base will still be there to support you.
• Organic growth of your fan base – This involves having your music in places that foster organic growth i.e. social media networks. Having a steady climb in numbers tends to mean your music is worthwhile.
• Generate enough revenue from your music to make a living! If you’re able pay the rent and buy the groceries by playing gigs, you truly are a successful artist.