The Mighty Mighty Bosstones

Genre: Ska-Punk
Quick Fact: One of their hit songs “Impressions that I get” is in the movie “Stepbrothers”.

The Problem

The Mighty Mighty Bosstones (MMB) were releasing their brand new album “Pin points and Gin Joints” this past winter and needed to reengage their fan base, as well as find new fans who would be interested in their music. In addition, they had three shows to fill for their annual throwdown here in Boston.

HypeGenius Solution

The HypeGenius team quickly began combing the social media networks identifying the MMB fan base and bring them into a page the band controlled – allowing them communication with their fans. In addition, we identified those who loved the unique genre known as “ska-punk” and exposed them to the Bosstone’s music.