Cassie Steele

Genre: Grunge, Pop
Quick Fact: Cassie is a star on the hit TV series Degrassi

Problem

Cassie is incredibly well known as an impressive actress, staring in the TV series Degrassi. For a few years now however, Cassie has been pursuing her career as a musician. With the release of her first album having already been out for a good 5 months, it was our job to ramp up her exposure and increase her sales numbers.

HypeGenius Solution

The HG team, psyched to be working with a TV star, got right down to business. Over a period of three months, Cassie gained over 30,000 new fans on Facebook! To ensure that Cassie was being portrayed first and foremost as musician, our graphic designers worked with her team to develop a customized Facebook applications that represented her brand image. The application also served as a conversion tool, ensuring that her new fans knew about her album. This resulted in an average of 70% increase in sales per month compared to the month pervious to working with us!