The concept of direct-to-fan (D2F) is one of the more “right on” ideas that have arisen since the rise of Napster. Every successful artist at some point in his or her career has utilized the concepts in which the idea of direct-to-fan is based on. Nothing drives a fan to spend money more than having [...]
Let’s face it. The rise in technology is responsible for putting the music industry in utter chaos. The ability to download any album for free, both quickly and easily, forces musicians to re-think their view of what their music is worth. The major labels have proven what we already knew, which is that lawsuits are [...]
A wise man once taught me a perfect analogy to explain the issue of file sharing. I’ve put my small spin on it to make it slightly more entertaining: “Boatron”, a fishing company on the West Coast, was having a hard time keeping their boats from getting lost at sea. They simply couldn’t see the [...]
Ever feel overwhelmed with the number of social media networks online? With new social media networks popping up everyday, it is hard to keep track of all these new changes. This being said, you don’t have to concern yourself with the small “fishies” in the vast ocean we call the internet. You want to keep [...]
One of the reasons Facebook is a superior marketing tool for musicians is because it’s ability to sort out unqualified fans. Facebook users will only opt in to join your Facebook page if they are interested in what you have to offer. Fans on your page are strong indicators of your actual following and this [...]
There are millions and millions of blogs out there that talk about every possible subject imaginable. This of course includes your genre of music! It’s important to stay involved with these communities formed around your niche. What better place to make your presence known than in a forum where everyone has a high probability of [...]
One method of getting your music out to as many people as possible is by breaking the barriers to entry for potential fans. Take advantage of popular artists with a similar style of music to you by exposing your music to their fans. One method of bridging this gap is by playing covers and posting [...]
Provide your fans with an experience: Have you ever been so moved by an experience that you wanted to share it with the world? Many of us have, it’s a human quality after all. It’s important to create an experience for your fans that is worth sharing. How many times have you heard from a [...]
There are a few key differences between sending an update from your Fan Page and simply communicating with your fans through your page’s wall…
Everyone talks about how important Social Media is nowadays for musicians but do you really know why? Here is a quick, rapid-fire, in your face bullet list of why you should take a bite into Social Media: The world is online now, your audience is spending most of their time on the internet. Shouldn’t you [...]
