As a company that helps it’s clients with social media marketing, we do our best to practice what we preach and keep our social presences strong. We do everything in our power to streamline our services and make them as powerful and affordable as possible. There is no company like us. From the unique services [...]
Social engagement is essential in our business. It represents a two way communication between two people. At HypeGenius, we work hard to connect you with the right people to have these conversations with. Facebook is a great portal to do this. Does your band sound similar to another mainstream band with a large fan base? [...]
YouTube is a marketers dream! How many times have you sent a video to a co-worker, family member or friend because it was so good, or so funny! We send them around at HypeGenius all the time! It’s a great way to expose yourself and others to new music. YouTube has become a powerful discovery [...]
HypeGenius has been around for a little over a year now. During this time, we’ve worked with loads of managers, artists and small businesses. We work hard to exceed each and every client’s expectations. So far, we’ve done a heck of a job if we do say so ourselves. But don’t take our word for [...]
YouTube has been under fire recently for allowing uploads of videos that utilize unauthorized music. How easy is it to find a young teen singing into a hair-brush, performing a cover of some popular piece in his/her bedroom? Right – very very easy. So it would seem perhaps YouTube is not doing much to protect [...]
When you are a DIY musician, it is imperative that you surround yourself with a powerful, dynamic group of individuals that will help move your music career forward. One of these critical relationships will be the one you have with your graphic designer. In essence, your graphic designer will be responsible for your branding image. [...]
Are you wasting valuable time updating all your social media sites? Often many musicians spend unnecessary hours jumping between all of their social media profiles, just to post the same message. Here’s a quick tip from your friends at HypeGenius! Check out Ping.fm! Ping.fm is a great, easy to use site that aggregates all your social media platforms [...]
HG recently posted a blog about the idea of success in the industry and how that concept should be reevaluated. I just got back from visiting our good friends over at Nimbit and had a great talk with the president, Phil Antoniades. We were discussing an artist we’re both familiar with, talking about how they [...]
If you haven’t noticed by now, we have revamped our HypeGenius website significantly. With a smoother user interface, navigating our site is easier than ever! The folks at Strategic Blend really out did themselves! The company really took the time to sit down with us and help craft the perfect website. Their dedication to detail [...]
Michael Jackson tends to remain the benchmark of success in the music industry. Selling over a billion dollars worth of one album is going to be tough to beat. We’ve come to a point in the industry, however, where one needs to re-think their idea of success. One can no longer realistically strive to sell [...]
