The concept of direct-to-fan (D2F) is one of the more “right on” ideas that have arisen since the rise of Napster. Every successful artist at some point in his or her career has utilized the concepts in which the idea of direct-to-fan is based on. Nothing drives a fan to spend money more than having close access to a person they adore or look up to. If a fan of a band at a show gets pulled on stage by the lead singer for even just 15 seconds, I’m willing to bet that the chances of that fan purchasing an album or merchandise increases by over 30%. It’s that direct connection that brings a fan to support an artist. As the major label “power houses” begin to fade, and the rise of the independent artist comes to fruition, empowering artists to be directly supported by their fans becomes a necessity.
In this day an age, the entrepreneurial mindset is to create a business capable of doing this in a way that is accessible to artists of all levels. Three companies stand out as leading charge in the direct-to-fan race: Bandzoogle, Topspin and Nimbit.
Overall, these three companies provide their own unique advantages and disadvantages. To find what works for you, the best choice may be in selecting and choosing small pieces of what each company has to offer. The bottom line is that artists are beginning to be empowered with the technology to take their careers into their own hands; launching themselves to a level previously though unobtainable by the independent artist.